The Cluetrain Manifesto by Rick Levine
My rating: 4 of 5 stars

Even though this book was written over 10 years ago, the majority of it is still relevant today. In the 10th Anniversary Edition the authors take the time to evaluate how their work has held up.

One of the great things about this book is how it suggests that the internet is a conversation and that markets are made up of human beings. It is easy to see in today's world how the internet has leveled the playing field between business and the consumer. One example of this is the ability via Twitter for celebrities to interact with their fan base in real time.

While most of the book is still applicable, there are some things that aren't. For example it says that, "we are immune to advertising." If we were immune to advertising there wouldn't be any pop-up ads.

I felt that one of the major oversights in the book is that the premise of the 95 theses assumes that everyone will get on board with the internet. That certainly isn't true today, and I'm not sure it will ever be true.

While the book may be a little dated, it is still a great book to read with relevant principles.

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